Cairns is rapidly emerging as a hotspot for property investment, driven by strong population growth, a thriving tourism industry, and a desirable lifestyle. With the city’s population projected to reach 241,000 by 2050—an increase of nearly 70,000 people—demand for housing is set to rise significantly. This growth translates to a need for approximately 32,500 new dwellings over the next 25-30 years, making Cairns an attractive option for investors looking to secure strong returns.

Why Invest in Cairns?
Cairns is renowned for its proximity to the Great Barrier Reef, World Heritage-listed rainforests, and a warm tropical climate, making it one of Australia’s most desirable places to live and visit. The combination of these natural attractions and strong economic foundations has positioned the city as a key location for investment. The Way Property Investments, a leading buyer’s agent in Cairns, is here to help investors navigate this thriving market.
Steady Population Growth
The current population of Cairns was approximately 172,272 in 2022, with Queensland Government projections indicating a steady increase. This anticipated rise is supported by the Cairns Regional Council’s “Towards 2050: Shaping Cairns Growth Strategy,” a long-term plan to accommodate growth through improved infrastructure, housing, and economic opportunities. This strategy ensures that the city remains well-equipped to support its expanding population while maintaining its unique lifestyle appeal. The Way Property Investments is closely monitoring these developments to help investors identify prime opportunities in the Cairns property market.
Strong Economic and Employment Prospects
Cairns benefits from a robust economy driven by tourism, mining, and agriculture. As tourism remains a dominant force, the need for rental properties continues to grow, particularly among hospitality and service industry professionals. This consistent demand has kept vacancy rates low, providing investors with reliable rental returns.
Additionally, the city’s unemployment rate of just 2.9% (as of August 2023) highlights the strength of the job market, further reinforcing Cairns as a stable and attractive investment location. Working with an experienced buyer’s agent like The Way Property Investments ensures you gain insights into the best suburbs for strong rental yields and capital growth.
Capital Growth and Rental Yields
Historically, the Cairns property market experienced minimal capital growth between 2012 and 2019. However, recent years have shown a positive shift, largely due to planned infrastructure developments and an increasing population. Investors are now seeing promising capital appreciation prospects, particularly in well-located suburbs.
Rental yields in Cairns remain strong, ensuring that investment properties generate healthy cash flow. With median house rents for three-bedroom properties sitting around $496 per week and units at approximately $401 per week in 2023, investors can achieve steady returns while benefiting from the region’s long-term growth potential. The Way Property Investments specialises in identifying properties that offer strong rental yields and future capital growth, ensuring clients make informed decisions.
Infrastructure and Development
The Cairns Regional Council is actively investing in the city’s future through large-scale infrastructure projects designed to enhance liveability and attract further investment. These developments include transport improvements, new residential precincts, and commercial expansion, all of which contribute to rising property values.
As new housing is required to support the growing population, investors who enter the market early can capitalise on the increasing demand for residential properties. The Way Property Investments keeps a close eye on emerging opportunities, providing clients with expert advice on the best locations for future growth.

Key Considerations When Investing in Cairns
- Capital Growth Potential: Investing in areas with planned developments and strong economic activity will help maximise future property value increases.
- Rental Yields: Ensuring your property generates strong rental income relative to its purchase price is crucial for maintaining positive cash flow.
- Vacancy Rates: Low vacancy rates indicate high demand for rental properties, minimising periods of lost income.
- Property Management: Professional property management can streamline the investment process, handling tenant sourcing, maintenance, and compliance requirements.
Secure Your Investment in Cairns with The Way Property Investments
With Cairns’ population growth, economic strength, and infrastructure development driving the property market forward, now is the perfect time to invest in this thriving region. Whether you’re looking for strong rental yields, long-term capital appreciation, or a mix of both, The Way Property Investments can help you find the right property to suit your goals.
If you’re considering purchasing an investment property in Cairns, get in touch with The Way Property Investments today. Our team of expert buyer’s agents will guide you through the market, ensuring you make informed decisions backed by local knowledge and industry expertise. Contact The Way Property Investments now and take the first step towards securing a lucrative investment in the Cairns property market.